This document presents the conceptual framework to define the strategy for the design of awareness, communication and education toolkits planned in the project (WP1). The deliverable provides guidelines and recommendations to ensure the coverage of the different sectors of the bioeconomy and address the main types of stakeholders. At the same time, it provides suggestions on the actions to be taken (defining the channels, messages, contents, tools, and specific activities), following the needs and interests expressed by the different categories of relevant stakeholders.
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